Early access · iOS · Founding cohort open

Wear less.
Look better.

One outfit every morning, chosen by AI from the clothes you already own. No decision fatigue. No forgotten pieces.

Free to join · No spam · Founding perks for early members

Getting dressed on autopilot
Join the founders shaping Cura

−7 min
Back every morning
Stop staring at a full closet. Your outfit is ready before you are.
100%
Of your wardrobe, used
Forgotten pieces resurface. Nothing sits in the back collecting dust.
0
Decisions to make
Weather, your calendar, and wear history — handled. You just get dressed.

The Problem

You own too much.
You wear too little.

Most wardrobes are full of clothes people never reach for. The same few pieces cycle on repeat while everything else collects dust. Cura fixes that.

80%
of clothes in the average wardrobe are worn less than once a month
7 min
spent deciding what to wear each morning — every single day
30%
of new purchases worn fewer than three times before being forgotten

A look inside

Open the app.
Your day is dressed.

Every morning Cura reads the weather and your plans, then hands you one outfit built entirely from clothes you own — with a reason it chose them.

  • One confident pick — never a wall of options
  • Adapts to rain, heat, meetings and nights out
  • Learns what you actually wear over time
Fri · 3 Jul ☀︎ 24° · Clear
Today's outfit
Warm & bright — dinner at 7pm
Linen overshirt
Layer · Oatmeal
Cotton tee
Base · Off-white
Tapered trousers
Bottom · Slate
Suede loafers
Shoes · Tan
Wear this today

How it works

Four steps to a wardrobe
that actually works

01
Add your clothes
Photograph items or paste store links. Cura builds your digital wardrobe in minutes.
02
AI analyses your wardrobe
Claude vision identifies what genuinely works together across your entire collection.
03
Get your capsule
A tight set of pieces that covers everything — no redundancy, no gaps.
04
Daily outfit
One pick every morning based on weather, plans, and what you've already worn this week.

All year round

Dressed for every season

Spring
Light transitions, effortless
Summer
Minimal pieces, maximum heat
Autumn
Warm layers, curated
Winter
Cold comfort, always ready

Founding members

Join now, and Cura
remembers it.

The early cohort shapes the app and keeps the perks. Get in before launch and they're yours for good.

  • First access — you're first in line the day Cura ships.
  • Founder pricing — locked-in early rate that never goes up.
  • A real say — your feedback steers what we build next.

Good to know

Questions, answered

Do I have to re-buy my clothes?
Not at all. Cura works with the wardrobe you already own. You add pieces by photographing them or pasting a store link — that's it.
How does the AI know what looks good?
Cura uses Claude's vision model to read the colour, category, formality and style of each item, then reasons across your whole wardrobe to pick combinations that genuinely work together.
What does it cost?
Joining the waitlist is free. Founding members lock in early-access pricing that stays fixed after launch.
When does it launch?
Cura is in active development for iOS. Waitlist members get first access and an email the moment it's ready.

Your wardrobe,
finally working for you

Join the waitlist and be first in line when Cura opens.

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